About

Mission & Vision 

Tourism Cowichan Society (TCS) is an industry-led destination management organization that supports and contributes to a sustainable future for tourism businesses in the region through data-informed, regional marketing campaigns, industry development, and destination management.

Vision: Tourism in the Cowichan region is a significant contributor to the region’s economic and social well-being, with the region being recognized as a premier destination for leisure getaways and vacations.

Mission: Contribute to increasing the economic and social benefits of a thriving tourism industry through focused, industry-driven and professionally managed marketing and promotion of the region into the nearby markets; and supporting the efforts of regional, provincial and national destination marketing.

Board of Directors

Strong leadership and guidance is provided to Tourism Cowichan Society by its Board of Directors, representing a broad spectrum of Cowichan’s tourism industry. These board members volunteer their time and contribute extensive knowledge and experience to ensure transparent and meaningful collaboration with tourism stakeholders in the Cowichan region.  

President: Bob Day, Ts’uubaa-asatx Nation

Past President: Janet Docherty, Merridale Cidery & Distillery

Treasurer/Secretary: Leif Bogwald, Vancouver Island Expeditions

Elected Director: Josh Handysides, Malahat Nation

Elected Director: Shawn Kosmuk, Oak Bay Marine Group

Elected Director: Ian McPherson, Brentwood College School

Elected Director: Brennan Colebank, Stillhead Distillery

Elected Director: Ian Wish, Malahat Skywalk

Elected Director: Zachery Hobden, Best Western Plus Chemainus Inn

Appointed Director: Carol Messier, Chamber Representative

If you are interested in board opportunities with Tourism Cowichan Society, please reach out to president@tourismcowichan.com