Travel inevitably introduces a connection between individuals and their surroundings, which can have its pros and cons depending on the relationship. With natural wonders and small communities at the forefront on Vancouver Island, sustainable tourism is a hot topic on many people’s minds. If you choose the businesses you visit at home based on their approach to the community and environment, you’ll naturally want to pursue that philosophy on the road too.
Governing bodies spearheading change
In the Cowichan region, agriculture and tourism are central elements of the economy, two industries that thrive with sustainable practices. Business owners are well aware of this reality, and often strive to follow guidelines to fit specific criteria.
The BC Green Business provides certification for companies aiming to meet sustainability goals, with a few different levels depending on how they meet the standards. Meanwhile, business owners in the tourism industry can seek guidance from the BC Tourism Sustainability Network when looking to set goals and promote a healthy collaboration between tourism and its environment.
All encompassing measures to promote sustainability
Still, there are many ways that smaller businesses can focus on sustainable practices without necessarily going through a certification process. With measures that focus on elements such as climate action, wildlife, ecosystems, responsible purchasing, and clean transport, the tight-knit community network in the Cowichan is well on its way to sustainability.
Although a fair portion of the responsibility lies in the hands of business owners, visitors to the Cowichan region can choose to spend their time and money where it counts. The more you prioritise sustainability when planning travel, the more the region can continue to flourish and welcome guests. Whether you’re choosing an accommodation, where to dine, or how to best experience the Cowichan’s many attractions, we’ve got you covered.
Nourishing food from local sources
Sustainably farmed and sourced food is a high priority for many people, and even more so with the abundance of local agricultural businesses. Whether you’re grabbing a cup of coffee and a snack to go or sitting down for a longer meal, it’s that much better when you know things were done right.
In the heart of Cowichan Bay, True Grain serves an array of breads and baked goods, as well as locally grown and milled grains to make your own treats at home. The bakery works exclusively with Organic BC Grain Farmers to bring customers heritage wheat and ancient grains that are increasingly harder to come by. A hot cup of coffee makes every morning that much smoother, and it’s especially pleasant to discover new cafes while you’re travelling. There’s no shortage in Cowichan, and many boast sustainable sourcing methods from global farms. Drumroaster Coffee is a great spot to get your fix while you’re exploring Cobble Hill. The business cultivates relationships with farms around the world to maintain a stable collaboration that benefits customers and growers with its consistency and quality.
The Lakehouse at Shawnigan and Wild Poppy Market in Ladysmith both work to engage with their respective communities on several levels, building a sustainable foundation to grow over time. Alderlea Farm & Café near Duncan features delicious woodfired pizzas and assorted dishes made with biodynamically farmed produce, alongside local wines and ciders. By supporting farmers and businesses that create symbiotic environments, these establishments see the bigger picture.
Farming and sampling the fruits of labour
With such a wide selection of farms in the Cowichan, it’s no surprise that many open their gates to welcome visitors. Whereas some invite guests to test their farming skills, others provide a relaxed environment to enjoy a meal. Several are also home to vineyards with tasting rooms to sample the local terroir.
Located near Duncan, Deerholme Farm has a multitude of offerings to promote whatever happens to be growing at the moment. From foraging workshops to a regular farm-to-table dinner series, there are plenty of ways to experience the farm’s goods. Also in Duncan, Keating Farm is a bustling environment with animals, heritage orchards, and restored historic buildings. These efforts demonstrate sustainability in repurposing sites that would have otherwise been left empty to deteriorate — and they serve as beautiful accommodations or venues for special celebrations!
Dairy lovers need to make a stop at the Promise Valley Farm Store near Maple Bay to enjoy the creamery’s organic milk, yogurt, and soaps, sourced from its grass-fed Guernsey cows. On top of that, the store carries dozens of products from regional farms and artists, supporting a thriving community approach. Close to Ladysmith, Yellow Point Farms prioritises natural and regenerative farming practices to ensure a balanced ecosystem. With assorted seasonal products for sale, a petting farm open to visitors, and the option to book private visits or camps for kids, it’s easy to spend the day here.
Cideries, wineries, and distilleries farming conciously
Try a glass of cider and other apple products at Merridale, which prides itself on being a sustainable tourism destination — you can even dine and sleep there. A focus on regenerative farming, eco-conscious packaging, as well as social, economic, and cultural sustainability are all key components to this multifaceted Cobble Hill business. Nearby, the Holocene Distilling Project has been working on a multitude of sustainable initiatives with the goal of becoming carbon neutral by 2030. How’s that for a cocktail with a purpose?There are plenty of wineries in Cowichan, and many choose to farm their grapes organically and even biodynamically. Most are located in the outskirts of Duncan, making it easy to stop by for a tasting flight and a stroll through the vineyards to see where it all begins. Among the many establishments to visit, Averill Creek Vineyard, Blue Grouse Winery, Emandare Vineyard, and Cobble Hill Winery all use a light hand to tend to the land, highlighting the essence of the terroir in every bottle.
Discovering specialty products from the Cowichan region
Picking up a souvenir is a great way to hold onto memories of your travels, and in Cowichan your options go far beyond mass-produced fridge magnets and keychains. The region is bursting with creative minds, and you’ll be able to bring back everything from edible gifts to clothes, jewellery, and household goods.
For a large variety, the Duncan Farmers’ Market is an absolute treat for the senses and provides a steady economic boost in the region. More than 100 regional vendors show up every Saturday for the occasion, displaying a wide assortment of food, drink, and artisanal products for locals and visitors to enjoy or gift. To pick up more edible souvenirs, hit up Sweet Meadows Market near Mill Bay, a family-owned shop that stocks dozens of local and organic producers, proof that sustainable businesses are eager to promote one another. For an extra something sweet, don’t miss out on Nielsen’s Honey, a family-run business that has been keeping bees and harvesting honey in Crofton for over 20 years. The cycle of pollination is vital to the balance of the surrounding ecosystems, making your purchase here a win-win on all fronts.
Thoughtful souvenirs from talented locals
If self-care is top of mind, look for products by Crowfoot Collective at Sunday’s Coffee Bar and Provisions. The Indigenous-owned and operated company uses beeswax, herbs, and plants from Cowichan to make beautiful candles, perfumes, and mists. Then, scoop up handmade natural skin care made with plant-based ingredients and essential oils from the Dragonfly Dreaming Organics Studio in Cobble Hill. Scent is intrinsically tied with memory, so every time you get a whiff, it will bring you right back to your visit — and probably inspire you to plan another!
Plentifill calls itself a refillery and sustainable living store, highlighting its emphasis on promoting balance between people and their environment. The Duncan store carries foodie gifts, bath, and body products, offering a well-rounded selection of items you can feel good about purchasing for your home. It’s also BC Green Business Green Certified and BC Ocean Friendly Business Surfrider Approved. For clothing, home goods, kitchenware, health, and beauty products, Swordfern Boutique in Lake Cowichan will satisfy your needs. The shop stocks eco-friendly, organic, and regionally sourced products, supporting the local economy and environment. If you’re looking for artisanal wood creations and pottery (plus a side of farm honey), check out Miller + Co Wood Studio near Duncan, a husband and wife duo creating functional art from ethically sourced materials.
Overnights in beautiful places
Camping is the quickest way to be at one with your natural surroundings, and there are numerous options in the Cowichan region. BC Parks and Mosaic Forest Management run a variety of campgrounds in the area, with wooded and lakeside sites to choose from.
Near Shawnigan Lake, Our Ecovillage takes sustainability to the next level, priding itself on building a community seeking social, ecological, and economic balance. The village is open for visits and overnight stays, as well as permaculture workshops and various agricultural projects to steward the land.For a bit more luxury, Cowichan is home to several restored heritage buildings, promoting sustainability both on a cultural and environmental front. The Temperance Hotel in Ladysmith has been around for over 100 years, with recently completed renovations that have transformed the five suites into a charming place to stay. Other heritage accommodations include Jacquie Gordon’s Heritage B&B in Duncan and The Cottage & Castle in Chemainus.
Travelling responsibly
Cowichan is home to the unceded and traditional territories of the Quw’utsun, Malahat, Ts’uubaa-asatx, Halalt, Penelakut, Stz’uminus, Lyackson, Pauquachin, Ditidaht & Pacheedaht Peoples who have stewarded these lands since time immemorial. The region is home to over 15 communities, each with a unique flair ready to welcome you.
Cowichan also houses diverse wildlife with flourishing ecosystems. Ensure it remains so by treading carefully throughout your travels. Whether you’re hiking, camping, or going for a swim, respect the surrounding environment by leaving no trace. Keep a distance from animals and practice safety close to bodies of water.
